Digital Marketing Quiz
What is SEO?
a. Search Engine Organization
b. Search Engine Optimization
c. Social Engine Optimization
b. Search Engine Optimization
c. Social Engine Optimization
What is PPC?
a. Pay-Per-Click
b. Pay-Per-Conversion
c. Pay-Per-Download
b. Pay-Per-Conversion
c. Pay-Per-Download
What is email marketing?
a. The process of optimizing a website for search engines
b. The process of sending promotional emails to a list of subscribers
c. The process of advertising on social media platforms
b. The process of sending promotional emails to a list of subscribers
c. The process of advertising on social media platforms
What is a landing page?
a. A page on a website where visitors can make a purchase
b. A page on a website where visitors can learn more about a product or service
c. A page on a website where visitors can sign up for a newsletter or download a resource
b. A page on a website where visitors can learn more about a product or service
c. A page on a website where visitors can sign up for a newsletter or download a resource
What is a conversion rate?
a. The percentage of website visitors who make a purchase
b. The percentage of website visitors who complete a desired action
c. The percentage of website visitors who click on an ad
b. The percentage of website visitors who complete a desired action
c. The percentage of website visitors who click on an ad
What is a call-to-action (CTA)?
a. An advertising technique used to target a specific audience
b. A button or link that encourages visitors to take a specific action
c. A way to track the performance of an advertising campaign
b. A button or link that encourages visitors to take a specific action
c. A way to track the performance of an advertising campaign
What is a buyer persona?
a. A fictional representation of a business's ideal customer
b. A group of customers who have previously made a purchase from the business
c. A marketing technique used to target high-income individuals
b. A group of customers who have previously made a purchase from the business
c. A marketing technique used to target high-income individuals
What is the difference between organic and paid search results?
a. Organic results appear at the top of the search results page, while paid results appear at the bottom
b. Organic results are free and based on relevance, while paid results are displayed based on the amount paid by the advertiser
c. Organic results are ads placed by the search engine, while paid results are websites that have optimized their content for search engines
b. Organic results are free and based on relevance, while paid results are displayed based on the amount paid by the advertiser
c. Organic results are ads placed by the search engine, while paid results are websites that have optimized their content for search engines