Wise.com has Fresh Look for the Digital Money Transfer Giant

Wise.com, formerly known as TransferWise, is a fintech company that provides a digital money transfer service. With a strong presence in the global market and a user base of over 10 million, the company has recently undergone a rebranding exercise that includes a new logo and corporate colours. In this article, we will take a closer look at the new brand identity of Wise.com and its impact on the company.

The New Logo

The new logo of Wise.com features a bold, modern design that reflects the company’s vision of simplifying global money transfers. The logo comprises two arrows in bright green and navy blue, which symbolize the exchange of currency between two parties. The arrows are arranged in a way that forms the letter “W,” representing the brand name.

The new logo represents a significant departure from the previous one, which featured a cartoonish owl. The decision to move away from the owl mascot was driven by the company’s desire to create a more professional and mature image that resonates with its target audience.

The Corporate Colours

Wise.com’s new brand identity features two primary colours, navy blue and bright green, which replace the orange and blue hues used in the previous brand identity. The navy blue symbolizes trust, stability, and security, while the bright green represents growth, innovation, and sustainability.

The use of these two colours is strategic, as they complement each other and create a sense of balance and harmony. The navy blue provides a solid foundation, while the bright green adds a touch of vibrancy and energy. The use of these colours also helps to distinguish Wise.com from its competitors, who tend to use more conventional colours such as red and blue.

The Impact on the Company

The rebranding exercise by Wise.com is a strategic move aimed at enhancing the company’s visibility and competitiveness in the global market. The new logo and corporate colours help to create a more sophisticated and professional image that resonates with the company’s target audience.

Moreover, the new brand identity aligns with Wise.com’s mission of making global money transfers more accessible, affordable, and transparent. The use of the arrows in the logo symbolizes the company’s commitment to simplifying cross-border payments and making them more efficient and reliable.

Conclusion

In conclusion, the new logo and corporate colours of Wise.com represent a significant departure from the previous brand identity. The use of navy blue and bright green creates a modern, sophisticated, and professional image that resonates with the company’s target audience. Moreover, the new brand identity aligns with Wise.com’s mission of simplifying global money transfers and making them more accessible to everyone.